Khalif M. Townes is the President/CEO of That's True Media, LLC. (Formally Urban Roundup Group, LLC.) Brands Under is are uGospel.com ThatsTrue.com, UrbanTIX.com. That's True Media is a full service advertising, marketing and digital media firm. Khalif foundedTrue Media in 2001 as a Senior Project in High School.
How did you determine what you were passionate about?
It kinda just happened. It was one of those moments where you have that feeling of knowing what is for you and what is not. This was just one of those things that I knew was for me, and here I stand 15 years later.
What challenges have you overcome to pursue your dreams?
People! In any leadership situation, you have to overcome things people say and do. You want to take heed to what there saying however, I've learned that you have to be able to pick out the things that are not for you and dont line up with your purpose and destiny. Also, not caring about the haters. People are going to hate when you doing good and even when your doing bad.
How do you stay focused and productive in your area of passion?
In all honestly, Keeping God first, having a great team behind me to push me higher and not settling for whats current but striving for to get to whats yet to come.