Derek Ross – List Of Dreamers
Entrepreneur & Marketing Expert
Derek Ross is the CEO of the The D2 Group, LLC. the D2 Group is a marketing and branding agency that focuses on developing integrated marketing strategies and activations for businesses, and brands within the sports & entertainment industry. The company's motto is: 'Building Brands from the Inside Out.'
How did you determine your passion?
The feeling I have about something determines if I'm passionate about the opportunity or not. For me, something you are passionate about should be as easy as breathing, and as effortless as blinking your eyes. You should feel like you are looking a your high school crush. If something feels like that way to me, then I know without a doubt there is passion there. The ideas will flow endlessly, and you can not seem to be able to stop thinking about it. That's passion.
What challenges have you had to overcome?
I think the biggest challenge for me was fear. I had to get out of my own way. I was terrified of starting my own company, because there are so many unknowns that could happen. And for me those unknowns were negative. Will I be able to pay my bills? Will I be successful? Do I really know what I'm doing? But if all you focus on are the negative unknowns, then you do not leave any room to think about all of the positive knowns that you are certain about. I had the experience, wisdom and education. I had great connections and supporters. And mostly importantly, I knew that I was following the purpose God had for me, and with God there is no failure.
How do you stay focused and productive in your area of passion?
You have to remember why you started and never lose sight of that. Everyone should have a point of reflection that they are revisit to remind them of why they started, and that rejuvenates their drive. There will be times where you will feel beat down, rejected and frustrated, but you must always keep in mind why you started and the vision that God gave you to pursue. Block out the clutter. If it doesn't align with the vision, mission and purpose of your passion then it doesn't need to be connected to it; whether people or opportunities. You have to align yourself with a strong team who shares your vision and passion for your business, etc. so they work as hard as you do, as if they adopted your passion as their own. All of these things work together to help you stay focused on the bigger picture and stay productive in the tasks you need to do to keep moving forward.
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