10 Social Media Strategies for Exploding Your Business
If you've spent any time on the internet in the last several years, then you know that social media is the new virtual “Starbucks”. It is where people go to “hang out” with their friends and learn about what is going on in the world. You can profit from this by marketing your business using these 10 Effective Social Media Strategies.
- Your Customers Are Your Advertisers: To help your customers help you spread your content, make sure blog posts, events, and updates have the right sharing buttons. This makes it easier for your customers to share the information with other people. You can add a Facebook “Like” and “Share” buttons, as well as a LinkedIn and Tweet button for Twitter users. When you have engaging content your regular followers like, they will spread it around the internet, hopefully drawing more followers to you.
- Let People Know You’re Popular: When running a social media marketing campaign, mention the amount of friends, followers, “hits” and/or “likes” that you have every now and again. If someone sees that 1500 people are following you, they may follow you too just so they do not get left out of what other people already know about. This is called the “Fear of Loss”. The desire to stay in the know and be trendy can be your friend.
- Recognition is KEY: Interact with your customers by asking them to share their stories. You could, for instance, ask them to post on your Facebook wall their testimony of using one of your services or products, or simply tell a story unrelated to your industry. Select the best stories or pictures and feature them.
- Put Your Thoughts and Ideas In Print: Writing is the key to getting the most out of social media marketing. Create a blog and write about any relevant content. There is no limit to the amount you can write on blogs, so do not hesitate to do so.
- Don’t Spam...It’s Annoying: Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and your company’s reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post.
- Keep It Professional: Do not post irrelevant and trivial posts on your social media profiles. Always keep your posts professional and relevant. No one cares that you got a new cell phone, or that you are standing in line at the movies. These trivial posts should be reserved for your own personal profile, not your business profile.
- Get Responses with Rewards: In your social media marketing, give prizes to your milestone “fans” or followers. Give away gift certificates or interesting things related to your product to your hundredth, thousandth and one-millionth followers. Not only will this encourage people to subscribe to your content, the winner will rave for a lifetime about how great your particular widget is.
- Mind Your Business: Keeping track of comments, reviews, and blogs related to your business is an important part of social media marketing. There are many tools that you can take advantage of to alert you when new content about your business is posted. Keeping track of what others, particularly past customers, are saying about you is a great way to identify areas where your business could use improvement. It is also a good way to see which parts of your business have been effective.
- Seek Expert Advice: Create useful content by interviewing an expert in something related to your products. Post your interview on YouTube and share it on social media. This is the kind of content your followers will love to share with their friends. Make sure you choose an interesting interviewee and ask relevant questions.
- Syndicate, Syndicate, Syndicate!: Try using linking applications to post to your other social media profiles at the same time. These linking applications are a huge time saver. When you post a message on Twitter, it will automatically post the same message on your Facebook, YouTube, and Google+ profiles, etc., so you don't have to sign into all of them to post the same content. This saves you time and allows you to be “everywhere” at the same time.